How many times have you made a resolution to lose weight or go to the gym? How many times have you actually reached your goals? This is a prime example of knowing what to do but not staying motivated to actually do it. Intellectually we all KNOW that eating healthy foods and exercising is the key to losing weight yet many of us never seem to stick with it.
The same is true with growing your business.
We all KNOW we should have a plan and market our business consistently yet life gets in the way and our plans never materialize or we take a break from marketing because we’re too busy handling our clients’ needs.
One reason you need a business coach.
A business coach will keep you focused on your goal and what strategies are right for you at your stage in business. She will keep you on track and help put a plan in place for your next steps. And, your coach will want an accountability report so if you get distracted, you’ll have to admit that and own up to wasting time.
For some, writing down the next steps in checklist form helps keep them focused. Whether it’s a paper note or a list on your phone, knowing the next steps helps drive you forward in your productivity.
Of course, life can get in the way and you may have to take some time off or shorten your business hours when emergencies happen. A business coach can help you reconfigure your business plans as needed so you’re not losing progress. Whether that means changing course altogether or simply hiring help to take over some of the tasks, your coach will be your sounding board if your mind is preoccupied with a life problem – or if you simply get stuck in your business, she’ll move you forward.
Your business progress can also be halted by technology. You may KNOW that you need a new email provider, but indecision about which one and uncertainty about how to use it can halt your next steps. A business coach will have recommendations about what works for where you are or, at the very least, she’ll be able to refer you to someone who can assist you with the purchase and installation.
Keep in mind that business coaches are available to give advice, not to do the work for you. Listen to your coach’s perspective on your business and her advice then take action and follow through with your next steps. Likewise, you shouldn’t be so timid about making decisions that you are afraid to take action without asking your coach. Developing a coach/client relationship that allows you to feel confident in your own decisions is important to the growth of your business.
I recommend that the number one investment you make when you’re first starting out in your business is to hire a business coach that’s right for where you are. As you grow, the qualities to look for in a business coach will grow along with you.
As a creative business coach and book mentor, I work with entrepreneurs who have a big vision but need someone to help them bring that vision to fruition. I have the skills and the objective eye to see them and what they need to get to their next level. They have a good sense of what their purpose is and what they’re here to do.
I help them create offers and support them in their marketing and sales strategies, especially with their messaging and copy. I bring them back to reality when they see empty promises of the ‘fast path to cash’ or ‘manifest your dreams in 30 days’.
I help them to understand the actions they need to take to make those promises a reality as well. And if you ask me the number one reason to hire a coach it would be that she will help you take the right actions at the right time, so you’re not spinning your wheels figuring out strategies that you’re not ready for or that are not aligned with your vision.